Tracy FredkinTell us more about the service? 

The CityMoms team just launched the CityMoms Pass this month in the Los Angeles.  The concept is similar to “Class Pass” focused on kids activities. Families purchase a monthly membership from us which gives them access to enjoy a wide variety of local activities including play spaces, museums, family events, classes and programs. The CityMoms Pass is currently by invitation only and caters to families with kids ages 0 to 5.

Once a family purchases their membership through a personalized invitation, their Pass comes in the form of a mobile app.  This app allows families to view a daily activity stream of events, venues, programs and classes that are available to them via the Pass. They can sort through activities based on the type of program, the age of their child, location and class provider.  The mobile app allows families to quickly find, book and check-in for all activities on the membership.  Bookings are allowed in most cases up to the hour before a program starts which allows for a lot of in-the-moment decision making and flexibility which families are always looking for.  The membership can be used for multiple children and by any caregiver to make setting your child or children up with daily activities as easily as possible.

City moms foundersWhat prompted you to start the company?

This company is an evolution of an idea I formulated two years ago.  After searching for a reliable source of personalized information on what to do with my own son, I found a gap in the market.  Since then I have been building hyper-local community-based sites and healthy family programming in Southern California through our other properties, SoCalMoms.com, Toddler Camp and the Great Big Family Play Day.

Through those programs, we have built an audience of over 25,000 families in our core demographic and run over 260 family events per year in Southern California.   We found that families spend hundreds of dollars per month on kids activities, but they did not have one clear source providing information, access and booking for those activities.   There had to be a better way for families to discover age-appropriate local activities for their children as well as book them, we believe CityMoms is the answer to that challenge.   Our goal is to modernize and personalize the delivery of local kids activities information as well as provide a monthly membership program that creates one all-access pass to the best of those activities.

How is this platform different from what is already available to families?

Moms are bombarded with information about kids activities.  From blogs to monthly, weekly and in some case daily newsletters there’s not lack of content out there.  The one thing those resources don’t offer is direct access to book and attend those suggested programs, all via a mobile platform.  We are all on the go with our kids making decisions in the moment and do not have the information we need at our fingertips.   Providing personalized information on kids activities based on your child’s age, and City as well as access to those activities for one monthly membership fee is a game changer.

We have the opportunity to change the way families locate and book kids activities every day.  The CityMoms Pass experience is personalized, mobile, curated and membership based to ensure that entertaining your child on a daily basis is easier than ever before.

postcard front v2What types of kids activities are featured on the CityMoms Pass?  

Being a mom to a very active preschooler, I knew we needed a real variety of activities for kids.  Depending on the day, the mood or the weather our kids tastes (and, to be honest, our own) changes all the time.  Right now families can enjoy activities in the following categories:  development play, music, art, soccer, fitness, gym, dance, story times, museums, play spaces, fall themed events (like Halloween parties), mommy and me classes plus we offer special monthly perks for mom.

In addition to what we are offering the kids this month, all of our CityMoms parents have access to free SoulCycle classes as part of their membership.  A happy mom makes for a happy kid so we plan to regularly feature new perks for our families including product trials, local service offers, special discounts and more!


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